Oct 2020 - Dec 2022
BRANDING MANAGER - SID GLOBAL SOLUTIONS

Digital Marketing and Branding - Creating marketing budget, developing content strategy and calendar. Ensuring consistent brand voice and correct usage of brand guidelines across departments/channels. Researching for best options to enhance brand image and connecting with external stakeholders to get SIDGS recognized by distinguished bodies. Running paid ad campaigns for products and services offered by the company.
Content writing and creation - Creating content for web pages, blogs, social media handles, press releases, brochures, flyers, standees, case studies, etc. In addition to writing, I have also explored some tool-aided graphic and video creation, thanks to Canva.
Search Engine Optimization - Optimizing web pages and blog articles to make them relevant to search engines while keeping the human touch intact.
Public Relations - Managing media relations, creating and sending out press releases. Collaborating with company leadership and external publishers to get interviews published. Monitoring reviews on Glassdoor, AmbitionBox, etc. to gather feedback and pass it on to the relevant departments for necessary actions.
Social Media Management/Optimization/Marketing - Responsible for maintaining social media handles (LinkedIn, Facebook, Twitter, Instagram, YouTube). As a one-man marketing team for almost the entirety of my career here, I have created posts, images, videos, and text copy all by myself before publishing/scheduling.
Tools and Analytics - Google Analytics, Search Console, Semrush, Canva, WordPress, Mailchimp.
Website Maintenance - Ensuring the company website stays in perfect shape in terms of content, design, and tech SEO. I often interact with external agencies to get websites and landing pages created for SIDGS offerings. Though not a direct responsibility, I have been looking into maintaining our corporate website for over a year now as I have a basic knowledge of WordPress.