I started my career as a content writer. Soon, I got to explore SEO and Content Marketing to advance my skills. My portfolio boasts of writing for niches that include Software, Electronics, Finance, E-Commerce, Education, Travel, Real Estate, Medical Sciences, Fashion, Technology, Automobile, and a few more.
Later on, my profession allowed me to learn various other aspects of digital marketing such as Social Media Optimization, Social Media Marketing, Search Engine Marketing, and Email Marketing.
I also know my way around WordPress to design/develop websites and manage my blogs. I have a keen interest in the latest marketing tools including SEMrush, Ubersuggest, Hootsuite, Canva, HubSpot, Mailchimp, Lucky Orange, etc. and I always try to exploit them to their potential.
I love travelling, playing video games, and cricket (which Indian doesn’t!)
Internal Communications - Maintaining internal communications platforms meant for the employees, creating content.
Public Relations - Managing media relations, creating and sending out press releases. Collaborating with company leadership and external publishers to get content published.
Tools and Analytics - Google Analytics, Search Console, Semrush, Canva, WordPress, Mailchimp.
Digital Marketing and Branding - Creating marketing budget, developing content strategy and calendar. Ensuring consistent brand voice and correct usage of brand guidelines across departments/channels. Researching for best options to enhance brand image and connecting with external stakeholders to get SIDGS recognized by distinguished bodies. Running paid ad campaigns for products and services offered by the company.
Content writing and creation - Creating content for web pages, blogs, social media handles, press releases, brochures, flyers, standees, case studies, etc. In addition to writing, I have also explored some tool-aided graphic and video creation, thanks to Canva.
Search Engine Optimization - Optimizing web pages and blog articles to make them relevant to search engines while keeping the human touch intact.
Public Relations - Managing media relations, creating and sending out press releases. Collaborating with company leadership and external publishers to get interviews published. Monitoring reviews on Glassdoor, AmbitionBox, etc. to gather feedback and pass it on to the relevant departments for necessary actions.
Social Media Management/Optimization/Marketing - Responsible for maintaining social media handles (LinkedIn, Facebook, Twitter, Instagram, YouTube). As a one-man marketing team for almost the entirety of my career here, I have created posts, images, videos, and text copy all by myself before publishing/scheduling.
Tools and Analytics - Google Analytics, Search Console, Semrush, Canva, WordPress, Mailchimp.
Website Maintenance - Ensuring the company website stays in perfect shape in terms of content, design, and tech SEO. I often interact with external agencies to get websites and landing pages created for SIDGS offerings. Though not a direct responsibility, I have been looking into maintaining our corporate website for over a year now as I have a basic knowledge of WordPress.
Blame it on Covid!
iTechnology Series is a digital repository of news, interviews, guest posts, and research in the domains of MarTech, SalesTech, HRTech, and Artificial Intelligence. I primarily took care of two sites catering to HR technology and SalesTech. Writing articles, identifying news, reaching out to PRs for editorial collaborations, and interviewing industry leaders are chunks of what I did there. The firm launched a FinTech publication recently for which I was a primary contributor at that moment.
Exentrics is a B2B Marketing Consulting company that caters to technology and finance- related organizations. My scope of work was getting the content strategy executed, right from ideating the road-map to acquiring profitable customers. My role was to make sure quality content was delivered, be it for website pages, blog articles, offline marketing collaterals, or social media initiatives.
Worked with EXL Technolsolutions Pvt. Ltd. as a Sr. Content Writer. My primary roles included writing website content and blog articles for our clients’ websites adhering to SEO norms, coming out with creative content for various social media campaigns, and producing content for a number of online and offline marketing endeavors. I am familiar with several plagiarism checker tools/sites and checking for duplicate content before delivering to the client was an important aspect of my job apart from writing, editing, and proofreading the content. As a Sr. Content Writer, I managed a team of 4-5 Content Writers at all times and made sure the content delivered to the client or online media was of top-notch quality.
Wrote web and blog content in various niches like medical, technical, automobile, entertainment, etc.
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