Hello, I'm Abhishek

Communications Specialist
Content Creator
SEO Analyst

Abhishek Upadhyay - abhisheku.com

ABOUT ME

Experience

9+ Years Working

Industries

10+ Industries Worked For

Articles

200+ Articles Authored

I started my career as a content writer. Soon, I got to explore SEO and Content Marketing to advance my skills. My portfolio boasts of writing for niches that include Software, Electronics, Finance, E-Commerce, Education, Travel, Real Estate, Medical Sciences, Fashion, Technology, Automobile, and a few more.

Later on, my profession allowed me to learn various other aspects of digital marketing such as Social Media Optimization, Social Media Marketing, Search Engine Marketing, and Email Marketing.

I also know my way around WordPress to design/develop websites and manage my blogs. I have a keen interest in the latest marketing tools including SEMrush,  Ubersuggest, Hootsuite, Canva, HubSpot, Mailchimp, Lucky Orange, etc. and I always try to exploit them to their potential.

I love travelling, playing video games, and cricket (which Indian doesn’t!)

MY SKILLS

Content Creation
Web and Blog Content Writing 87%
Search Engine
Optimization & Marketing 79%
Editing
Research & Proofreading 83%
Social Media
Optimization & Marketing 77%
Technical Know-how
Tools and Analytics 80%
Media Content Creation
Graphic & Video 71%

MY WORK EXPERIENCE

Dec 2022 - Present
COMMUNICATIONS SPECIALIST - APAC - INTOUCHCX

Internal Communications - Maintaining internal communications platforms meant for the employees, creating content.
Public Relations - Managing media relations, creating and sending out press releases. Collaborating with company leadership and external publishers to get content published. 
Tools and Analytics - Google Analytics, Search Console, Semrush, Canva, WordPress, Mailchimp.

Oct 2020 - Dec 2022
BRANDING MANAGER - SID GLOBAL SOLUTIONS

Digital Marketing and Branding - Creating marketing budget, developing content strategy and calendar. Ensuring consistent brand voice and correct usage of brand guidelines across departments/channels. Researching for best options to enhance brand image and connecting with external stakeholders to get SIDGS recognized by distinguished bodies. Running paid ad campaigns for products and services offered by the company.
Content writing and creation - Creating content for web pages, blogs, social media handles, press releases, brochures, flyers, standees, case studies, etc. In addition to writing, I have also explored some tool-aided graphic and video creation, thanks to Canva.
Search Engine Optimization - Optimizing web pages and blog articles to make them relevant to search engines while keeping the human touch intact.
Public Relations - Managing media relations, creating and sending out press releases. Collaborating with company leadership and external publishers to get interviews published. Monitoring reviews on Glassdoor, AmbitionBox, etc. to gather feedback and pass it on to the relevant departments for necessary actions.
Social Media Management/Optimization/Marketing - Responsible for maintaining social media handles (LinkedIn, Facebook, Twitter, Instagram, YouTube). As a one-man marketing team for almost the entirety of my career here, I have created posts, images, videos, and text copy all by myself before publishing/scheduling.
Tools and Analytics - Google Analytics, Search Console, Semrush, Canva, WordPress, Mailchimp.
Website Maintenance - Ensuring the company website stays in perfect shape in terms of content, design, and tech SEO. I often interact with external agencies to get websites and landing pages created for SIDGS offerings. Though not a direct responsibility, I have been looking into maintaining our corporate website for over a year now as I have a basic knowledge of WordPress.

Mar 2020 - Oct 2020
JOBLESS - MY HOME

Blame it on Covid!

June 2019 - Mar 2020
ASSOCIATE CONTENT MANAGER- ITECHNOLOGY SERIES

iTechnology Series is a digital repository of news, interviews, guest posts, and research in the domains of MarTech, SalesTech, HRTech, and Artificial Intelligence. I primarily took care of two sites catering to HR technology and SalesTech. Writing articles, identifying news, reaching out to PRs for editorial collaborations, and interviewing industry leaders are chunks of what I did there. The firm launched a FinTech publication recently for which I was a primary contributor at that moment.

Mar 2018 - Jun 2019
CONTENT AND SOCIAL MEDIA MANAGER - EXENTRICS DIGITAL

Exentrics is a B2B Marketing Consulting company that caters to technology and finance- related organizations. My scope of work was getting the content strategy executed, right from ideating the road-map to acquiring profitable customers. My role was to make sure quality content was delivered, be it for website pages, blog articles, offline marketing collaterals, or social media initiatives.

Apr 2017 - Mar 2018
SENIOR CONTENT WRITER - EXL TECHNOSOLUTIONS

Worked with EXL Technolsolutions Pvt. Ltd. as a Sr. Content Writer. My primary roles included writing website content and blog articles for our clients’ websites adhering to SEO norms, coming out with creative content for various social media campaigns, and producing content for a number of online and offline marketing endeavors. I am familiar with several plagiarism checker tools/sites and checking for duplicate content before delivering to the client was an important aspect of my job apart from writing, editing, and proofreading the content. As a Sr. Content Writer, I managed a team of 4-5 Content Writers at all times and made sure the content delivered to the client or online media was of top-notch quality.

Feb 2014 - Mar 2017
CONTENT WRITER - EXL TECHNOSOLUTIONS

Wrote web and blog content in various niches like medical, technical, automobile, entertainment, etc.

FEATURED ARTICLES

Most Impactful B2B Marketing Campaigns of All Times

Most Impactful B2B Marketing Campaigns of All Times

Read More
Lead Generation for Dummies

Lead Generation for Dummies

Read More
5G to Revolutionize Global Workplace Collaboration

5G to Revolutionize Global Workplace Collaboration

Read More

How to write an Effective, Readable, and SEO-Friendly Blog Article

Read More
Social media for recruitment

Social Media for Recruitment – Can You Do Without it?

Read More
DXP

Digital Experience Platform and What Differentiates it from a CMS

Read More
Readability Score - abhisheku.com

Readability Score and its Impact in Ranking Your Article

Read More
Apigee X and Digital Transformation

Apigee X and its role in “Digital Transformation”

Read More
Artificial Intelligence in Recruitment HR

AI in Recruitment – Boon or Bane?

Read More

What Differentiates Black Hat SEO with White Hat SEO?

Read More
Oxford Comma

The Curious Case of Oxford Comma

Read More

CONTACT ME

abhishekvt071(@)gmail(dot)com

+91-9890-71-6781