The adoption of digital technologies has allowed for heated growth in the field of marketing. Firms are using various automation tools in order to reach their target customers in a more personalized way. Marketing Clouds and Sales Clouds offer the means to reach potential customers, nurture and engage them, and ultimately convert them into paying […]
Can’t Keep AI Away From Sales, Even If You Want To
AI can help any firm perk up its decision-making process and by helping the sales team with better lead-scoring, forecasting, and pipeline management, among various others. Gartner had predicted way back in 2018 that 70% of customer experiences in the future will be fuelled by machine learning and AI. This is a clear indication of […]
Differences Between American and British English
Have you ever come across a person who corrects you by telling you “it’s neighbour, not neighbor”? Or that “it’s a lift, not an elevator”? You might have studied those words in your books and have been saying “neighbor” and “elevator” all your life, but now this jerk comes up to tell you that you […]
Most Impactful B2B Marketing Campaigns of All Times
Flash Sales, Discount Codes, Free Samples and the sorts are among the various common incentives that have proven to work well in the B2C segment. But in B2B sales, it’s quite different story. Similar incentives do not necessarily help accelerate the B2B sales process because purchases are based on very specific requirements and thorough research […]
Lead Generation for Dummies
Now that you have a business, how do you sell your products or services to customers? How do you educate your customers about your services and solutions? Do you even know who your customers are, and where you could find a good number of potential buyers in a marketplace? If not, read on! This article […]
5 Methods To Skyrocket Your Recruiting Strategy
While looking for a job change, I came across many opportunities on various job boards. I did connect with numerous recruiters and talked to them about the state of the talent pool nowadays. I got to know that while unemployment rates are hovering at an all-time high, companies are struggling to find top talent. Seems […]
5G to Revolutionize Global Workplace Collaboration
Even before broadband was introduced, people started anticipating its revolutionary effects in the field of workplace collaboration. And broadband delivered on its expectations too. Live Video meetings, instant document sharing, and webinars – these may not appear to be extraordinary facilities today, but they were not so common earlier. With the dawn of the 5G era […]
How to write an Effective, Readable, and SEO-Friendly Blog Article
Writing takes a lot of passion, dedication, thinking, and research, among other things. It is one of the very few fields that I believe artificial intelligence would never be able to take over. You can train machines to do a set of tasks, but can’t make them fill a piece of article with emotions – […]
Top 5 DXPs (Digital Experience Platforms)
We discussed Digital Experience Platforms and their differences with Content Management Systems in a previous article. Today, let’s have a look at the top 5 DXPs available out there: Liferay DXP A leader in Gartner’s Magic Quadrant for 2021, Liferay Digital Experience Platform is available both on-premise and as a PaaS. The firm boasts an extensive […]
Social Media for Recruitment – Can You Do Without it?
Before getting into how social media recruitment is a great option, let’s get the picture clear first. Why is it even worth going for? The millennials are tech-savvy, and Gen Z is even savvier. They love staying in the digital world. The average internet user has 5.54 social media accounts. They prefer social media over anything else to […]
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