Providing digital experiences has been a core area for enterprises, especially post-pandemic when the digital route has transformed from a mere option to a necessity. Customers, employees, and partners expect us to meet them on as many digital touchpoints as possible, and a Digital Experience Platform (DXP) ensures this happens with its set of core […]
Readability Score and its Impact in Ranking Your Article
The online world is ever-changing. Heaps of new content are uploaded every second. Besides, search engines’ algorithms to rank them are also changing. There are some written rules relating to SEO that can help your website/blog rank higher. But again, there are many unwritten rules too that affect the rankings of your web pages. Keeping […]
What is Google Apigee API Management Platform?
Google Apigee brings API management and integration under a single unified platform. It helps enterprise IT teams to scale their operations, accelerate developer velocity, and increase the speed to market by leveraging its cloud-native architecture principles. Apigee Hybrid offers enterprises the option and flexibility to host their APIs on-premises, on Google Cloud, or in a […]
B2B Lead Generation – Where to Begin?
Generating leads for a B2B business is generally tougher than doing the same for a B2C organization; the focus is mostly on the quality of leads, rather than the quantity. Many a time, b2b lead generation campaigns fail because of a lack of planning. The whole process needs a systematic approach and you have to […]
Why Do Lead Generation Campaigns Fail?
Lead generation in the B2B realm needs much more time, effort, and resources than in the B2C segment. Needless to say, the track is challenging. An inflow of new customers has to be maintained while making sure the services to the existing customers are not compromised at any cost. I’ve seen a lot of companies […]
11 Common Words You Might Be Using Wrong!
Do You Use These Words Incorrectly too? There are many words in the English vocabulary that have different meanings but are often used for different purposes in written/spoken form. While many of these words have transformed their meaning to an extent over time and are now somewhat acceptable in their wrong form, many are still totally […]
Differences Between GCP and AWS
Today, digital transformation is not an optional requirement for enterprises trying to make it big in their respective industries. Cloud computing is established as the way to move forward in the digital age. Leaving a single stone unturned can leave a firm far behind its competitors. Moving to the cloud has numerous advantages including improvements […]
Employee Engagement – The WHATs, WHYs, and HOWs
The absence of a strong sense of purpose is driving a high number of employees away from their workplaces. HR Analytics and advisory company, Gallup calls this an “Employee Engagement Crisis”. This Employee Engagement Crisis impacts 51% of disengaged workers in the US. Employee engagement is a latent phenomenon with many divergent definitions and opinions from […]
10 Brisk Customer Experience Trends For 2022
With the pandemic wreaking havoc everywhere, organizations experienced some major transformations across 2020–21. Come 2022, businesses continue to evolve to keep up with the market dynamics. Here, the aim is obviously to provide a better customer experience and solidify brand loyalty. In this pandemic-hit world, businesses must, therefore, be aware of the major CX trends […]
Apigee X and its role in “Digital Transformation”
The Covid-19 chapter changed consumer behavior and work environments to a great extent. As a result, the outlook of organizations towards digital transformation changed drastically. It became a necessity to quickly adapt to changing atmosphere and digital demands. They had to think beyond mere digital transformation and strive for digital excellence. Google came up with its upgraded solution […]
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