Generating leads for a B2B business is generally tougher than doing the same for a B2C organization; the focus is mostly on the quality of leads, rather than the quantity. Many a time, b2b lead generation campaigns fail because of a lack of planning. The whole process needs a systematic approach and you have to […]
Why Do Lead Generation Campaigns Fail?
Lead generation in the B2B realm needs much more time, effort, and resources than in the B2C segment. Needless to say, the track is challenging. An inflow of new customers has to be maintained while making sure the services to the existing customers are not compromised at any cost. I’ve seen a lot of companies […]
What Differentiates Black Hat SEO with White Hat SEO?
Search Engine Optimization has some of the most powerful weapons in the realm of the internet. If you are a blogger, content writer, digital marketer, online seller, or any kind of business owner, then SEO is the most crucial thing for you because it leads you to the first page of search engines and results […]
The Curious Case of Oxford Comma
The Basics First – What is an Oxford Comma? (I’m surprised how a lot of people haven’t even heard of it!) The Oxford comma, Serial comma, or Harvard comma is a comma placed immediately before a coordinating junction (‘and’ or ‘or’) in a list of three or more items. Take, for instance, these examples with three breakfast items: I had bread, […]
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