The adoption of digital technologies has allowed for heated growth in the field of marketing. Firms are using various automation tools in order to reach their target customers in a more personalized way. Marketing Clouds and Sales Clouds offer the means to reach potential customers, nurture and engage them, and ultimately convert them into paying […]
Can’t Keep AI Away From Sales, Even If You Want To
AI can help any firm perk up its decision-making process and by helping the sales team with better lead-scoring, forecasting, and pipeline management, among various others. Gartner had predicted way back in 2018 that 70% of customer experiences in the future will be fuelled by machine learning and AI. This is a clear indication of […]
Most Impactful B2B Marketing Campaigns of All Times
Flash Sales, Discount Codes, Free Samples and the sorts are among the various common incentives that have proven to work well in the B2C segment. But in B2B sales, it’s quite different story. Similar incentives do not necessarily help accelerate the B2B sales process because purchases are based on very specific requirements and thorough research […]
Lead Generation for Dummies
Now that you have a business, how do you sell your products or services to customers? How do you educate your customers about your services and solutions? Do you even know who your customers are, and where you could find a good number of potential buyers in a marketplace? If not, read on! This article […]
How to write an Effective, Readable, and SEO-Friendly Blog Article
Writing takes a lot of passion, dedication, thinking, and research, among other things. It is one of the very few fields that I believe artificial intelligence would never be able to take over. You can train machines to do a set of tasks, but can’t make them fill a piece of article with emotions – […]
Social Media for Recruitment – Can You Do Without it?
Before getting into how social media recruitment is a great option, let’s get the picture clear first. Why is it even worth going for? The millennials are tech-savvy, and Gen Z is even savvier. They love staying in the digital world. The average internet user has 5.54 social media accounts. They prefer social media over anything else to […]
Readability Score and its Impact in Ranking Your Article
The online world is ever-changing. Heaps of new content are uploaded every second. Besides, search engines’ algorithms to rank them are also changing. There are some written rules relating to SEO that can help your website/blog rank higher. But again, there are many unwritten rules too that affect the rankings of your web pages. Keeping […]
B2B Lead Generation – Where to Begin?
Generating leads for a B2B business is generally tougher than doing the same for a B2C organization; the focus is mostly on the quality of leads, rather than the quantity. Many a time, b2b lead generation campaigns fail because of a lack of planning. The whole process needs a systematic approach and you have to […]
Why Do Lead Generation Campaigns Fail?
Lead generation in the B2B realm needs much more time, effort, and resources than in the B2C segment. Needless to say, the track is challenging. An inflow of new customers has to be maintained while making sure the services to the existing customers are not compromised at any cost. I’ve seen a lot of companies […]
What Differentiates Black Hat SEO with White Hat SEO?
Search Engine Optimization has some of the most powerful weapons in the realm of the internet. If you are a blogger, content writer, digital marketer, online seller, or any kind of business owner, then SEO is the most crucial thing for you because it leads you to the first page of search engines and results […]
You must be logged in to post a comment.