The adoption of digital technologies has allowed for heated growth in the field of marketing. Firms are using various automation tools in order to reach their target customers in a more personalized way. Marketing Clouds and Sales Clouds offer the means to reach potential customers, nurture and engage them, and ultimately convert them into paying […]
5G to Revolutionize Global Workplace Collaboration
Even before broadband was introduced, people started anticipating its revolutionary effects in the field of workplace collaboration. And broadband delivered on its expectations too. Live Video meetings, instant document sharing, and webinars – these may not appear to be extraordinary facilities today, but they were not so common earlier. With the dawn of the 5G era […]
Top 5 DXPs (Digital Experience Platforms)
We discussed Digital Experience Platforms and their differences with Content Management Systems in a previous article. Today, let’s have a look at the top 5 DXPs available out there: Liferay DXP A leader in Gartner’s Magic Quadrant for 2021, Liferay Digital Experience Platform is available both on-premise and as a PaaS. The firm boasts an extensive […]
Social Media for Recruitment – Can You Do Without it?
Before getting into how social media recruitment is a great option, let’s get the picture clear first. Why is it even worth going for? The millennials are tech-savvy, and Gen Z is even savvier. They love staying in the digital world. The average internet user has 5.54 social media accounts. They prefer social media over anything else to […]
Digital Experience Platform and What Differentiates it from a CMS
Providing digital experiences has been a core area for enterprises, especially post-pandemic when the digital route has transformed from a mere option to a necessity. Customers, employees, and partners expect us to meet them on as many digital touchpoints as possible, and a Digital Experience Platform (DXP) ensures this happens with its set of core […]
What is Google Apigee API Management Platform?
Google Apigee brings API management and integration under a single unified platform. It helps enterprise IT teams to scale their operations, accelerate developer velocity, and increase the speed to market by leveraging its cloud-native architecture principles. Apigee Hybrid offers enterprises the option and flexibility to host their APIs on-premises, on Google Cloud, or in a […]
Differences Between GCP and AWS
Today, digital transformation is not an optional requirement for enterprises trying to make it big in their respective industries. Cloud computing is established as the way to move forward in the digital age. Leaving a single stone unturned can leave a firm far behind its competitors. Moving to the cloud has numerous advantages including improvements […]
10 Brisk Customer Experience Trends For 2022
With the pandemic wreaking havoc everywhere, organizations experienced some major transformations across 2020–21. Come 2022, businesses continue to evolve to keep up with the market dynamics. Here, the aim is obviously to provide a better customer experience and solidify brand loyalty. In this pandemic-hit world, businesses must, therefore, be aware of the major CX trends […]
Apigee X and its role in “Digital Transformation”
The Covid-19 chapter changed consumer behavior and work environments to a great extent. As a result, the outlook of organizations towards digital transformation changed drastically. It became a necessity to quickly adapt to changing atmosphere and digital demands. They had to think beyond mere digital transformation and strive for digital excellence. Google came up with its upgraded solution […]
Top 7 HCM Software of 2020
What is HCM Software? Any business’s “Human Capital” is its most valuable asset. While recruiting and hiring staff is a major function of the HR department, ensuring they are the proper fit for the role follows closely. One loose end in the equation can be apocalyptical for the organization. HCM (Human Capital Management) is all […]
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