The adoption of digital technologies has allowed for heated growth in the field of marketing. Firms are using various automation tools in order to reach their target customers in a more personalized way. Marketing Clouds and Sales Clouds offer the means to reach potential customers, nurture and engage them, and ultimately convert them into paying […]
Can’t Keep AI Away From Sales, Even If You Want To
AI can help any firm perk up its decision-making process and by helping the sales team with better lead-scoring, forecasting, and pipeline management, among various others. Gartner had predicted way back in 2018 that 70% of customer experiences in the future will be fuelled by machine learning and AI. This is a clear indication of […]
Most Impactful B2B Marketing Campaigns of All Times
Flash Sales, Discount Codes, Free Samples and the sorts are among the various common incentives that have proven to work well in the B2C segment. But in B2B sales, it’s quite different story. Similar incentives do not necessarily help accelerate the B2B sales process because purchases are based on very specific requirements and thorough research […]
Lead Generation for Dummies
Now that you have a business, how do you sell your products or services to customers? How do you educate your customers about your services and solutions? Do you even know who your customers are, and where you could find a good number of potential buyers in a marketplace? If not, read on! This article […]
Top 5 DXPs (Digital Experience Platforms)
We discussed Digital Experience Platforms and their differences with Content Management Systems in a previous article. Today, let’s have a look at the top 5 DXPs available out there: Liferay DXP A leader in Gartner’s Magic Quadrant for 2021, Liferay Digital Experience Platform is available both on-premise and as a PaaS. The firm boasts an extensive […]
B2B Lead Generation – Where to Begin?
Generating leads for a B2B business is generally tougher than doing the same for a B2C organization; the focus is mostly on the quality of leads, rather than the quantity. Many a time, b2b lead generation campaigns fail because of a lack of planning. The whole process needs a systematic approach and you have to […]
Why Do Lead Generation Campaigns Fail?
Lead generation in the B2B realm needs much more time, effort, and resources than in the B2C segment. Needless to say, the track is challenging. An inflow of new customers has to be maintained while making sure the services to the existing customers are not compromised at any cost. I’ve seen a lot of companies […]
10 Brisk Customer Experience Trends For 2022
With the pandemic wreaking havoc everywhere, organizations experienced some major transformations across 2020–21. Come 2022, businesses continue to evolve to keep up with the market dynamics. Here, the aim is obviously to provide a better customer experience and solidify brand loyalty. In this pandemic-hit world, businesses must, therefore, be aware of the major CX trends […]
Taking Your Business Global with Localization and Translation
The Idea of Localization When you offer the right products and services with a solid marketing strategy, your business may see an upward trend within a matter of days or weeks. But that success may not always be a global phenomenon. To reach a wider target audience, there is a need to provide localized support. […]
You must be logged in to post a comment.